About Me

My name is Xiaoyuan Wang.
Currently I work at University of Electronic Science and Technology of China.
My research interests involve Industrial Organization and Behavioral Economics.

Personal Info

  • +86 18328506696
  • School of Management and Economics
  • U of Electronic Science and Technology of China
  • 2006 Xiyuan Avenue, Chengdu, China
  • wangxy@uestc.edu.cn


4. Moral Hazard Problems with Reciprocity Enabled Agents (preliminary)

(Paper, Slides)

3. Topics on “Structural Consumers”: Periodic Purchase Patterns and their Behavioral Explanations (preliminary)

(Paper, Slides)

2. Search Deterrence with Experimental Consumer Goods (with  Alexander L. Brown and Ajalavat Viriyavipart)

(Motivation,Paper,Slides, Instructions,Screenshots)

1. Does brand diversity matter to consumers? (with Venkatesh Shankar)

(Motivation, Paper1, Paper2, Slides)


Xiaoyuan Wang 
School of Management and Economics
University of Electronic Science and Technology of China
Cell: +86 18328506696


  • Ph.D. Economics, Texas A&M University, 2009-2014
  • B.A. International Economics, Nanjing University of Finance and Economics, 2005-2009


Research Interests
Industrial Organization, Behavioral/Experimental Economics, Applied Microeconomics, Applied Econometrics

Working Paper

  • Does Brand Diversity Matter to Consumers? with Venkatesh Shankar
  • Social Preferences in Exploding Offers, with Alexander Brown and Ajalavat Viriyavipart
  • "Structural" Consumers, with Venkatesh Shankar and Hua Yuan

Work in progress

  • Moral Hazard Problem with Reciprocity Enabled Agents, with Debing Ni and Kaiming Zheng
  • State Dependence in the E-commerce Industry
  • Brand Loyalty and Asymmetric Price Dispersion


U of Electronic Science and Technology of China

  • Lecturer, Fall 2014 - Current

Texas A&M University

  • Student Supplemental Instruction Assistant (Tutor) for Athletes Department, Fall 2010 - Spring 2011
  • Research Assistant: Economic Research Laboratory, Department of Economics, Summer 2012-Spring 2013
  • Teaching Assistant: Instructor for Principles of Economics: Macroeconomics (ECON 203), Summer 2013
  • Teaching Assistant: Introduction to Econometrics (ECMT 463), Department of Economics, Fall 2013-Spring 2014


  • Xiaoyuan Wang. Strategies of Search Deterrence: Theory and Practices. National Science Foundation of China. Project Code: 71502023, 01/2016-12/2018
  • Professional Development Fund, College of Liberal Arts, 2012 Summer.
  • Summer Fellowship, Private Enterprise Research Center, 2011 Summer.


  •  Missouri Valley Economics Conference 49th Annual Meetings, Memphis, 2012
  • North-American Economic Science Association Conference, Santa Cruz, 2013
  • Southern Economic Association 83rd Annual Meetings, Tampa, 2013
  • Marketing Science Conference 36th Annual Meetings, Atlanta, 2014
  • The 5th Annual Xiamen University International Workshop on Experimental Economics, Xiamen, 2014
  • Southwest University of Finance and Economics, Chengdu, 09/21/2015
  • 2016 China Meeting of the Econometric Society, Chengdu, 06/2016
  • Hefei University of Technology, Hefei, 08/05/2016

WORKSHOPS (Attended) 

  • Summer Institute in Competitive Strategy, Berkeley, 2012
  • The International Foundation for Research in Experimental Economics (IFREE) Graduate Workshop, 2013
  • Sixth Annual UT Dallas FORMS Conference, 2013


  • Technical Skills: MATLAB, R, Stata and LaTeX
“The great source of both the misery and disorders of human life, seems to arise from over-rating the difference between one permanent situation and another. Avarice over-rates the difference between poverty and riches: ambition, that between a private and a public station: vain-glory, that between obscurity and extensive reputation. The person under the influence of any of those extravagant passions, is not only miserable in his actual situation, but is often disposed to disturb the peace of society, in order to arrive at that which he so foolishly admires. The slightest observation, however, might satisfy him, that, in all the ordinary situations of human life, a well-disposed mind may be equally calm, equally cheerful, and equally contented. Some of those situations may, no doubt, deserve to be preferred to others: but none of them can deserve to be pursued with that passionate ardour which drives us to violate the rules either of prudence or of justice; or to corrupt the future tranquillity of our minds, either by shame from the remembrance of our own folly, or by remorse from the horror of our own injustice.”

― Adam Smith, The Theory of Moral Sentiments