Research

testing sellers’ competitive strategies 

• Brown, Alexander L., Ajalavat Viriyavipart, and Xiaoyuan Wang. 2018. “Search Deterrence in Experimental Consumer Goods Markets.” European Economic Review 104:167–84. (working paper version, journal version) (replication files)

understanding reciprocity  

• Zheng, Kaiming, Xiaoyuan Wang and Debing Ni. 2021. “Reciprocity information and wage personalization.” China Economic Review, p.101645. (article link, draft version)
• Zheng, Kaiming, Xiaoyuan Wang, Debing Ni, and Yang Yang. 2020. “Reciprocity and Veto Power in Relation-Specific Investments: An Experimental Study.” Sustainability 12(10):4027. (article link, draft version, replication files)
• Endowment asymmetry in the trust game: an ex-post efficiency view (with Jun Feng) (recent version, draft version)

exploring variety-seeking behavior 

• Identify Brand Satiation Using Purchase Data (With Venkatesh Shankar) (recent version, earlier version)
• Compensatory Variety Seeking in Scanner Datasets (With Hua Yuan) (recent version, earlier version)
• Wang, Xiaoyuan, and Yan Liu. 2020. “Explaining Consumer Heterogeneity in Structural State-Dependence.” Sustainability 12(7):2597. (article link, data source)

projects initiated by others

• Feng, Jun, Xiangdong Qin, and Xiaoyuan Wang. 2021. “A Bayesian cognitive hierarchy model with fixed reasoning levels” Journal of Economic Behavior and Organization (article link, recent version, replication files)